The Evolution of Data Culture in Corporate America: A Journey Through Efficiency, Purpose, and Ethics

In this five-part series, we explore how two titans of industry—Jack Welch of General Electric and Steve Ballmer of Microsoft—ignited a data revolution that swept across corporate America, leaving an indelible mark on how businesses approach metrics, accountability, and culture. Their influence extended far beyond their own companies, setting off a chain reaction that would reshape industries from finance to entertainment, ultimately leading to the complex data landscape we navigate today.

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The ROI Paradox: Why Your Data Initiative Might Be Telling the Wrong Story

In the world of data-driven decision making, we often fall into a trap that I call the “measurement paradox.” It’s a sneaky cognitive bias that leads us to focus on what’s easily measurable, rather than what’s truly important. Let me illustrate with a simple example.

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