The ROI Paradox: Why Your Data Initiative Might Be Telling the Wrong Story

In the world of data-driven decision making, we often fall into a trap that I call the “measurement paradox.” It’s a sneaky cognitive bias that leads us to focus on what’s easily measurable, rather than what’s truly important. Let me illustrate with a simple example.

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The Deceptive Complexity of Asking "Why" (Part 2/2)

At first glance, asking “why” seems like the simplest thing in the world. It's often one of the first words children learn; we associate it with curiosity and learning. In professional settings, we're often encouraged to “ask why” to get to the root of problems or to uncover deeper insights. But as with many seemingly simple concepts, the act of asking “why” effectively is far more complex than it appears.

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