In the world of data-driven decision making, we often fall into a trap that I call the “measurement paradox.” It’s a sneaky cognitive bias that leads us to focus on what’s easily measurable, rather than what’s truly important. Let me illustrate with a simple example.

The symbiotic relationship between technical analytics development and business utilization underscores the heightened emphasis on data literacy skills. Recognizing that literacy demands effort from technical and business domains, analysts must simplify and convey insights while business teams must effectively apply them.