The ROI Paradox: Why Your Data Initiative Might Be Telling the Wrong Story

In the world of data-driven decision making, we often fall into a trap that I call the “measurement paradox.” It’s a sneaky cognitive bias that leads us to focus on what’s easily measurable, rather than what’s truly important. Let me illustrate with a simple example.

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Data Storytelling: Transforming Insights into Action With 2 Case Studies

The ability to craft compelling narratives from complex information is a superpower. Working with graduate students across various sectors, I help communicate how effective storytelling can bridge the gap between data teams and business leaders. Let's explore how to master this art and avoid common pitfalls.

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