For years, we’ve heard that breaking down data silos is the holy grail of business transformation. We’ve been told that better pipelines, integrated analytics, and AI-driven decision-making will finally unlock the full potential of enterprise data. But here’s the question no one seems to ask: What if we’re still thinking too small?

The real challenge isn’t just technological—it’s conceptual. We don’t just need better data governance or cleaner metadata. We need a way of thinking that moves beyond technical optimization and into deeper creative problem-solving. That’s where multidisciplinary thinking comes in.