The Serviceberry Mindset: How Nature’s Gift Economy Can Reshape Data Governance

For years, we’ve heard that breaking down data silos is the holy grail of business transformation. We’ve been told that better pipelines, integrated analytics, and AI-driven decision-making will finally unlock the full potential of enterprise data. But here’s the question no one seems to ask: What if we’re still thinking too small?

The real challenge isn’t just technological—it’s conceptual. We don’t just need better data governance or cleaner metadata. We need a way of thinking that moves beyond technical optimization and into deeper creative problem-solving. That’s where multidisciplinary thinking comes in.

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GREAT SPEECHES: IF RUSS ACKOFF GAVE A TED TALK

This presentation is from a 1994 event hosted by Clare Crawford-Mason and Lloyd Dobyns to capture the Learning and Legacy of Dr. W. Edwards Deming. Russ knew Dr. Deming and speaks here about the difference between "continuous improvement" and "discontinuous improvement" as seen through the lens of systems thinking.

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