What do AI investments and marriage have in common? A lot more than you'd think.

Recently, while walking past Las Vegas wedding chapels, I was struck by how we’re encouraged to leap into marriage—despite a 76% chance of it leading to dissatisfaction or divorce. If that were your odds of getting hit by a bowling ball, you’d wear a helmet, right?

Yet, we treat AI investments the same way: chasing transformation, pouring money into the latest technology, and ignoring the evidence that most implementations fail. Some studies suggest that over 80% of AI projects never reach deployment or meaningful ROI—but companies keep making the same mistakes.

The real issue? The systems we build produce the results we deserve. Just as societal expectations drive people toward marriage, hype, pressure, and poor planning drive businesses into AI investments that are doomed from the start.

So what if we designed AI strategies with the same scrutiny we should apply to marriage? The results might surprise you.