How do you keep track of your personal development and career goals?

I developed the Becoming Personal Development Journal as a way to keep my milestone goals, progress, and overall thoughts on my own development in one place. Sure, I have my blog to do that, but after inadvertently deleting my blog of ten years when I switched to a web site, I realized the impermanence of ideas. Plus, writing something by hand requires discipline and it’s discipline that comes into play when you are trying to achieve a bold goal.

Through this journal, I wanted to inspire my clients to stay motivated and maintain their momentum as they were rolling off engagements with me.

I started using early versions of the Journal two years ago. I had quit my job to finish my doctorate, was fresh out of my final defense with my committee, recovering from some very painful surgery, and felt a bit rudderless. Because I started this process for myself in August 2015, I made the journal undated. Change starts the day you decide it starts. You do not have to wait till January  to get started. In fact, it’s almost better if you do start at an odd time of the year since you are not distracted by three months of holidays. I noticed that my clients felt a bit overwhelmed with papers and information I had pointed them to during our time together. Many didn’t have a system for keeping their learning in one place. I experimented with PowerPoint and worksheets, with varying degrees of success. There are several worksheets inside the Journal that will help you get organized, focused on your goals, and really learn about yourself as a catalyst and leader. These are informed by both my research and my experiences coaching.

Using the Becoming Development Journal
I make it easy to get going with this journal. I Set up your weeks starting on Mondays and ending on Sundays. Each week, you’re prompted with a question to make you think about your goals and how you plan to get them done. You have space to write the things you are working on (like noticing your attention in meetings or with certain people, noticing your decision making and the quality of your thinking, and even noticing how you felt that day). Some people might develop symbols for some of these concepts. Smiley faces makes a good one for mood. A numerical rating system can also quickly denote how your day is going. I provide example entries to help you get started.

There are a lot of extra sections in this journal, including different approaches to managing stress, avoiding burnout, and a lot more. Over time, see if you utilize the whole journal or only focus on specific sections.

Why Journaling Works
It’s been said that writing down your goals makes them more concrete. Pysch Central has a great article about the benefits of keeping a journal. I noticed that as I logged my goals and the milestones to getting there each day, I learned more about myself, what I do well and where I struggle. I became an effective coach to myself at a time when I couldn’t pay anyone to care. More importantly, the things I want to avoid altogether are there, staring me in the face. I become my best accountability partner. Here, I can be completely honest with how I’m doing and notice trends along the way. Friends are great, but they are soft on us. Managers are great too, but when given a choice to talk about the status of the business v the status of you, they will opt for the business. They generally have extremely limited bandwidth for deep conversation on your personal development. We all have those times in our lives when we need support coupled with an accurate reflection of where we are at.

Using this journal has been helpful for me and my clients. While I love writing about concepts related to coaching on the blog, it’s so much easier to flip a few pages through the journal. A few weeks ago, I had spike in networking activities. Thanks to the Becoming Development Journal, I was able to pinpoint that it happened as a result of being asked to write an article for a local newspaper, which resulted in an invitation to speak on a panel. From there, several meetings sprung up, and in one of them, I received some valuable advice that gave me something to think about in terms of my approach to getting business.

What are your development goals for the coming month? Do you use a journal or a similar method to log your progress?

Dealing With Challenging People: Owning Your Worth

People with challenging personalities get us to react to them by threatening our Ego. When we are belittled in some way—real or imagined—we feel destabilized. Vulnerable, our natural instinct is to strike back or lash out. This is one reason, but not the only reason, that it’s dangerous for our Ego to be in the driver’s seat.

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Driving Results With Others: 5 Principles

In 1995, author and science journalist Daniel Goleman wrote Emotional Intelligence: Why It Can Matter More Than IQ. The book was groundbreaking but remained on the fringe of business literature for several decades. Now, the concept of emotional intelligence is widely accepted as the practical application of an individual's ability to apply their knowledge of emotions to manage their own behavior and to influence others.

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The Prepared Mind: Our Current Problem

To tackle the wicked problems of our present and future, we need to embrace a strange, counter-intuitive irony: as organizations across all sectors continue to create and adopt technologies like artificial intelligence, employees need to stay relevant by increasing their subjective intelligence.

As production work and other jobs automate, the skills people need to stay relevant are becoming elusive.

As production work and other jobs automate, the skills people need to stay relevant are becoming elusive.

OUR CURRENT PROBLEM

The structures that supported organizations and strengthened the American workforce for generations have been gradually breaking down in every sector. My research on master craftsmen and how they gain mastery helps connect the dots on this new dilemma, and might be the place to seek initial solutions.

It’s a cliché now to even reference the pace of change, exponential growth, and irreversible catastrophes as necessary catalysts for adaptation. We all know that tomorrow’s work will be very different than today’s — we just think tomorrow will remain forever “in tomorrow.” Regardless, in between these recurring reports a truly new change has appeared–one that creates tremendous opportunity with one hand, and keeps the employees from taking advantage of it with the other.

To fully understand this quandary, we need to understand how it took shape. Three primary structures that both support and perpetuate longstanding American traditions are weakening: education; workforce training; and the traditional 9–5 job, and the assumptions of advancement that go with it. Decline in each of these traditions has eaten away a different corner of the economy. All three areas wear down, spread and merge together with technological change, enabling a brand new problem: a job market mismatched to the skills and needs of the workforce.

According to McKinsey, the global consulting firm, the upcoming shift of workers to new occupations “could be on a scale not seen since the transition of the labor force out of agriculture in the early 1900s.”

This dynamic has put American workers in a dilemma. Job reports continue to show bursts of new jobs from time to time, but a range of solid opportunities geared to the future is not broadly reachable for most people. In fact, my research suggests that those best able to adapt and thrive in the years ahead will be people who learn to learn well, and the discipline to think like master craftsmen. However, the American system of advancement has never been designed to prepare people for these requirements.



STABILITY, WHAT IS THAT?

Previous generations could expect a structured, predictable path for career advancement that could last most if not all of their working lives. After attaining a specific degree, you were categorized into a current job, and worked to advance within the company or industry. Not anymore. Today, an employee’s average tenure is just over four years. Companies are increasingly hiring people on a part-time or contract basis.

Enabled by technology, gigging has become more and more mainstream. It has been estimated that 94 percent of the jobs added to the economy from 2005 to 2015 were in temporary, contract, independent, or freelance work. A recent Marist/NPR poll found that approximately 20 percent of Americans’ jobs are untraditional — a figure that could rise to 50 percent in the next ten years.

Since 1995, the percentage of workers engaged in part-time or freelance work has almost doubled. Image Credit: Laura Zulliger

Since 1995, the percentage of workers engaged in part-time or freelance work has almost doubled. Image Credit: Laura Zulliger


THE HALF LIFE OF SKILLS

Stability has another enemy: skills connected with a specific occupation are becoming outdated faster than ever. By one estimate, the “half-life” of skills today is about 5 years, and quickly shortening. As digital skills become increasingly required across every job function, employees will have to update and invest in their skill sets even more often. Thus the decline of the 4-year degree in favor of targeted, flexible learning alternatives.

With as much as 45 percent of job activities automated with existing technology there is tremendous pressure for employees to complete with machines to do work faster and cheaper — or decide to change occupations altogether. Pearson, an ed-tech company, estimates that 7 of 10 workers today are in occupations that will see increasing uncertainty by 2030. In McKinsey’s view, the shift of workers to new occupations “could be on a scale not seen since the transition of the labor force out of agriculture in the early 1900s.”

Maruti Suzuki plant--621x414.jpg


THE DECLINE EMPLOYER INVESTMENT

Common sense would dictate that organizations spotting these trends would want to increase internal training efforts to maintain the relevance of their workforce. Some do. Employers like Facebook, Apple, Walmart and the Container Store are just a handful of organizations with notable approaches to internal employee training. Others like General Assembly, Galvanize, and various coding boot-camps are experimenting with new ways to train employees with skills targeted to an emerging need in a specific company.

The last Annual Engagement report published by the U.S. government suggests that 90 percent of leaders believe that building capabilities is a top-ten priority for their organizations; 8 percent track the programs’ return on investment; and, one in four employees get anything out of training.

Internal training programs are increasingly hard to find. One recent study found a 28% decline in employer-paid training across the United States. According to another, Annual Engagement analysis by the U.S. government, 90 percent of leaders believe that building capabilities is a top-ten priority for their organizations; 8 percent track the programs’ return on investment; and, one in four employees get anything out of training.

The lack of training opportunities disproportionately impacts lower-skilled and lower-educated workers, who are the most vulnerable to automation, and those workers who would benefit most from knowing in advance the outcome to which a specific type of training would lead. But make no mistake, lack of upskilling will impact more than just manufacturing. This dilemma will touch every profession from law, healthcare, psychiatry, education — just to name a few.


INVESTING IN THE WRONG SKILLS, WRONG TIME

For most of us, advancing in our lives and careers in a climate where much of what we do is being automated will require different skills — specifically, the capacity for imagination and deep learning. A recent report on the occupations of 2030 showed that 80 percent (8 of 10) top jobs will require creativity, an understanding of systems, and judgment. It is becoming clearer that employees need to start to seek out their own pathways toward training, if not outright invent the job they want to have.

Starting at the turn of the 21st century, the U.S. job market entered a decade of upheaval. As can be seen from this graph, at various times many more jobs disappeared than were created–the worst being just after the 2008 recession. Since 2010, those wild swings have begun to level off, leading to today’s uptick in demand for skilled workers. Image Credit: New America and Bloomberg

Our current systems are not built for just-in-time effectiveness to face adaptive challenges. According to Dr. Anthony Carnevale, head of Georgetown University’s Center for Education and the Workforce, the U.S. spends just $8 billion a year on training, compared to $500 billion on higher education — making the U.S. an education nation, not a training nation.

Adult training programs have had an uneven and often disappointing record of effectiveness. One reason is that they are almost always chasing a problem rather than preventing one which makes them appear out of step and experienced as irrelevant. Another reason is that there is little political will, within the organization or even more broadly across society, that ‘retraining’ is a solution, even as we learn that the ways we’ve tried to retrain workers have not been that successful.

When confronted with this challenge we too often opt for the easy way out or choose challenges with which we are familiar, leaving the hairier problems for the next leadership change. Some of the most promising, innovative approaches to credentialing and adult learning — such as “nanodegrees,” virtual and augmented reality, alternative MBA programs, coding boot camps and MOOCs (Massive Open Online Courses) — attract people already digitally sophisticated or highly educated. In other words, there are so silver bullets on what works at scale to retrain employees for jobs of the future. The challenges to upskilling are especially acute for low- and middle-skilled adult employees — a group that receives little support from employers, and faces many obstacles to advancing, stay up-to-date on market trends, and search for opportunities. They must, therefore, navigate this territory on their own, despite having less financial cushion, scheduling flexibility, core skills, and belief in the payoff of pursuing training in new skills.


THE UNSTABLE MIDDLE CLASS

Volatility in any part of the market hits the low and middle-income the hardest placing them at the highest risk of poverty. In a recent report from the Federal Reserve, researchers found millions of families experiencing significant month-to-month fluctuations in pay. Many of us are already there. Data from the report suggest that 40% of households have no emergency savings and 44% of the adults who responded said they could not pay for a $400 emergency expense without selling something or borrowing money.

As mentioned, support structures (e.g., education, the 9 to 5 workday, and workforce training) that have long held up the economy have not kept pace with the changing nature of work. As employees opt out in greater numbers toward independent work and with increasing turnover in traditional employment, the safety net for many is still built around employer-provided benefits. Workers struggle to find affordable healthcare, start retirement accounts, and many lack disability or unemployment insurance entirely.

A worker saddled with that kind of economic instability has little time to consider self-development. It is not within the realm of possibility to forgo income in order to study. They likely have little savings enabling him or her to invest in starting a small business, undertake an uncertain job search, or invest in a career pivot. Regrettably, taking those kinds of chances is quickly becoming the way to advance one’s career prospects.


MIND THE GAPS: EDUCATION

The World Economic Forum predicts that upwards of 65% of children entering primary school today will eventually work in jobs that do not even exist today. How are schools preparing tomorrow’s adults for a world like this?

44% of the adults in a 2016 survey said they could not pay for a $400 emergency expense without selling something or borrowing money.

We are on a crumbling foundation. A recent study by labor economists found that “one more robot per thousand workers reduces the employment to population ratio by about 0.18–0.34 percentage points and wages by 0.25–0.5 percent.” Despite students’ optimism about their prospects and confidence in their abilities, most employers found recent college graduates poorly prepared for the workforce. About a third of respondents expressed no confidence in training and education evolving quickly enough to match demands by 2026. Some of the bleakest answers came from some of the most respected technology analysts. A primary concern remains about employees’ capacities for applying knowledge in real-world settings, critical thinking, and communication. And those are just a few of the “soft skills” considered increasingly important.

A focus on nurturing unique human skills that artificial intelligence (AI) and machines seem unable to replicate: Many of these experts discussed in their responses the human talents they believe machines and automation may not be able to duplicate, noting that these should be the skills developed and nurtured by education and training programs to prepare people to work successfully alongside AI. In an economy that is getting increasingly dynamic, most schools continue to teach as they always have: with students working by themselves at their desks instead of collaborating on creative projects.

Respondents of the study suggest that workers of the future will learn to deeply cultivate and utilize individual creativity, collaborative activity, abstract and systems thinking, complex communication, and the ability to thrive in diverse environments.

In a 2017 book called “Robot-Proof: Higher Education in the Age of Artificial Intelligence,” Joseph E. Aoun, president of Northeastern University, challenges universities to revamp their entire approach to education. He illustrates a new discipline called “humanics,” which he believes would help students prepare for jobs that will increasingly exist alongside automated machinery. The study of humanics would stress three core skills: data literacy, technological literacy, and human literacy. Aoun also calls for more experiential and applied learning, including regular internships and work experience.

If Aoun is right, how far should schools go? It might be prudent to invest in coding and computer science skills, but since we can’t plan for what change is coming — but we can prepare for change itself. If schools adapt their curriculum to emphasize computer or IT skills, and computers themselves do those jobs within such a short time, won’t those skills be obsolete? Timing and relevance are certainly big concerns. But education needs to last a lifetime, not be targeted toward the half-life of a job or a particular technology. In other words, adult workers should get the same sort of in-depth studies that a youngster receives in elementary school.

If you can’t see yourself doing what you are doing for the rest of our life, ​you will never advance.

To make such a change really work, those elementary school studies must be truly in depth, and foster a capacity for change and innovation. But in elementary schools, where standardized testing is emphasized, failure is often seen as unacceptable, which discourages thinking outside the box. The current system is designed to “educate people out of their creativity,” says Sir Ken Robinson, author of “Out of Our Minds: Learning to Be Creative” and other books about revolutionizing education. “If you’re not prepared to be wrong,” he said in a 2006 TED Talk, “you’ll never come up with anything original.” This sentiment is echoed by the last carousel craftsmen in America, Art Ritchie, put it “If you can’t see yourself doing what you are doing for the rest of our life, ​you will never advance.” Surprisingly, some of the most vocal critics of education’s status quo are teachers themselves. Regardless, our schools continue to line desks in neat rows, distributing memorization-based worksheets reinforcing the student as the empty vessel to be filled rather than a whole, creative person with perspective.


MIND THE GAPS: ENTREPRENEURISM

As technology continues its path of creative destruction, of one sort or another, not everyone will need to be an entrepreneur to get ahead. They will, however, need to be entrepreneurial. The tumultuous changes we just described in the economy will require more people to be self-directed, seeking out their own opportunities and charting their own path through them. Reid Hoffman, founder of professional social networking site LinkedIn, calls this needed mindset “the start-up of you.”

To the institutionalization mind of memorized education and organizational conformity American ultra-independence feels like a distant myth, but the pendulum is swinging back. “The whole concept of a 9 to 5 job for life was a historical quirk,” says Susan Lund of McKinsey. “In 1900, 45 percent of people in the United States were self-employed. Today, with the rise of new employment and wealth generation platforms such as Uber, TaskRabbit, and Airbnb, it looks like we’re returning to that.”

The rising percentage of older people in the workforce over the coming decade presents a double challenge: As skills become obsolete with increasing speed, more and more adult workers will need retraining. But most retraining programs still haven’t proven effective.

Image Credit: NY public library

Image Credit: NY public library

In spite of the many articles being written about the economy’s turn (or return, it seems) to an entrepreneurial future, there is a disconnect between trends and the preferences of the American worker. An Economic Innovation Group (EIG) report found that there is actually a decline in the number of businesses being started, the number of people moving for job opportunities, and the number of workers changing into new jobs.

EIG referred to this phenomenon as the retreat of “economic dynamism” and it impacts multiple demographics. Even millennials seem averse to taking risks and “are on track be the least entrepreneurial generation in history,” according to EIG co-founder John Lettieri. In a 2016 poll from the United States Senate, millennials overwhelming responded that entrepreneurship is essential to the economy, and they consider someone working at a startup a success. Yet when asked about the best way to achieve success, a majority chose employment at one company and working their way up as the best option. This conservative preference is not a coincidence. Millennials carry more student debt, face rising housing costs, and have less confidence about the future than previous generations.

In policy debates about the future of work, experts emphasize opportunity, training, and skills. They compartmentalize and therefore rarely mention the financial stability people need to explore those opportunities.

No one doubts that the situation we are in is complex and thorny. There are many reasons why workers are reluctant to take chances, but it’s also likely that a good number of them would feel bolder if they could afford to and felt psychologically safe enough about their future to experiment. Few connect the dots on this problem.

In policy discussions, these conflicting trends — career instability and income volatility — are continually treated as entirely separate and unrelated. Conversations about the future of work emphasize opportunity, training, and skills; meanwhile, the financial stability that people need to explore those opportunities is rarely mentioned.

Today’s job market is littered with these very dangerous potholes, which can be summed up as follows:

  • Jobs are less certain and structured

  • Skills lose relevance more quickly

  • Pay is becoming highly unstable

  • Employers provide fewer benefits, training, and assistance with career advancement

  • The traditional safety net is ill-suited to the sources of disruption and instability that workers face.



A COMPANY OF CRAFTSMEN AND CRAFTSWOMEN

A clear take-away from all these competing trends is that in tomorrow’s world, courting risk and embracing surprise may be the safest routes to take. For more people to will be willing to dance with this kind of uncertainty, a stronger foundation will have to be laid. Among other things, education needs to prioritize individual creativity, adaptability and entrepreneurial through simulation-based learning; re-investment in on-the-job training instead of just classroom or online learning; and update the safety net that gives people the stability, time, and resources to take risks.

As we wait for our political leaders to catch up with this reality, individuals can take the lead in upleveling themselves. In fact, inspiring outliers to the economy’s declining support structure already exist — and the jobs people are finding aren’t all in high-tech. Benefits of automation are real (and if past trends hold, automation will spawn as many new jobs as it eliminates), but there are lots of people seeking a life, and interesting work, beyond a computer screen. And plenty of consumers are looking for products made by entrepreneurs who think like master craftsmen.


STAYING HANDMADE ONLINE

Charles & Hudson / Flickr / Creative Commons

Charles & Hudson / Flickr / Creative Commons

In 2010, Etsy cofounder and Chief Marketing Officer Matt Stinchcomb had succeeded at something that seemed impossible: he and his partner took an idea about creating a durable business from joyful, ecological and more connected point of view over simply an economic one. What started as a marketplace to buy handmade things became a platform for building more connected human scale economies. Yet, by 2010, he found himself disillusioned with his job.

Matt moved to Berlin for a couple of years to run their international operations. His business partner left and the company appointed a new CEO, Chad. Chad asked Matt to take over marketing, again. “I hated it. I was less interested in email open rates and more interested in the real connections we could create with the platform which is hard to quantify from a marketing point of view.”

“The birth of my son made me question what I was doing with my life. We’re doing a lot of great things with Etsy, but I know that I need to be doing something of service to make this world better. I thought about running for office, and running a nonprofit…”

This birth of his first son made him question is career path and “in exploring some of the ways that fear was keeping me from the convergence of myself and my business, I put forward a proposal to say ‘if we really want to actually be this engine for impact, it needs to be someone’s job to steward it. Not someone’s job to do it.” Matt wanted to go deeper, to think about how do we use the business as the engine for impact and work across the company to give everyone not just the tools, but also the desire to maximize benefit for everyone in the system — he wanted to craft the business.

In 2015 Etsy.com went public, Matt saw an opportunity to pre-endow a different entity with stock. The CEO tasked Matt with the strategy of the new venture, leading to Etsy.org (later the Good Work Institute). Matt took space and risk to re-imagine how business is practiced and taught. He saw a need to “change what we are teaching, how we are teaching, who the teachers are, who the students are…. The things I was reading in all those marketing books wasn’t actually helpful. It was the things I was reading in Buddhist books, or permaculture books, or just what I learned by doing.”

Fear kept Matt from the embracing risk. “I always like to think about the idea that business as usual is destroying the world. Business as unusual could heal the world.” Having no formal business education he felt like an impostor when suggesting alternatives. Ultimately, he was willing to be misunderstood and challenged as he forge in a different direction. “The fear isn’t that you are not an intuitive person. The fear is that you actually listen to your intuition.”

“What I had been feeling on a personal level was disconnection — from nature, from community. That’s what initially led me to start exploring Buddhism. The more I explored that, the less willing I was to be in that disconnected state. I had to overcome those fears to connect these two things.”

The Good Work Institute. conducts something other than business as usual. Image Credit: Franco Vogt

The Good Work Institute. conducts something other than business as usual. Image Credit: Franco Vogt

For the Matt, the keys to success were basic principles that are time-honored but often forgotten: deep connection with a particular problem (or medium), confidence with one’s own creativity, self-management through trial and error, and the constant ability to pivot and learn on the job. In similar ways, countless creative entrepreneurs have used services like Etsy and Ebay to create, and then expand, their businesses.


HUMAN SKILLS IN AN AUTOMATED WORLD

With robots doing everything from conducting funerals, evaluating rules in legal cases, assisting surgeries, and erotic dancing, it doesn’t take much to feel replacement is imminent for everyone. Yet technology has clear limitations — today, and for the foreseeable future.

The trend in automation is to do things more cheaply and smaller. As such, machines excel at processing data and performing routine tasks. However, they fall short on inherently human traits such as humor, empathy, social intelligence, communication, and leading and inspiring others. Machines also aren’t particularly good at a range of other qualities, often identified with craftsmanship, which are expected to be in increasing demand as well. These include deep expertise, creativity, artistry, adaptability, and the capacity for individual creativity that leads to innovation. Master craftsmen are in the business of raising standards.

What will it take for today’s workers to flip their fear and convert threat into an opportunity? Taking the first step requires a shift in mindset — to see technology as not just a machine that must be operated, but a challenge that must be mastered. And it goes a step further, the problem that machine is solving needs to hold a deep fascination for the worker, so that compulsion and drive to solve it under any conditions aids in persistence in our thorniest issues, making any technology that aids the worker a means to a much larger end. The problems people are attaching to, if they are the right problems for them to solve, become their medium of individual expression — much like master craftsmen contend with the idiosyncrasies of wood or stone.

Apprentices of Siemens USA, provide an example, explaining their goal is to move beyond being simply a “machine operator” who “pushes a button.” Instead, they want to learn to become true “machinists” — employees who can understand the bigger picture, program the machine, fix problems, apply judgement, and comprehend with precision how their programming will impact production. This kind of end-to-end perspective returns us back to craftsmanship as it was and moves away from the kind of line specialization that had workers competing with machines to do work more cheaply. End-to-end thinking requires openness, discernment, self-management, and the ability to both seek and find problems.

Learning to think like a craftsman as a manufacturing worker could be applied to warehouse workers at Amazon, Walmart, and others. And the story doesn’t end there. As technology advances and the nature of work changes, both the apprentice and the master craftsman alike will need to constantly evolve, take risks, re-learn and adapt. But far too many will not, unless we start making changes — now — to our systems of education, workplace training, and employee support.


Christine Haskell, Ph.D. is a leadership consultant and adjunct faculty at Washington State University. She helps busy leaders take responsibility for their learning and development. She writes on the topic of “Craftsmanship and The Future of Work.” sharing lessons from master craftsmen and women on personal and professional mastery, is due out late 2019. Sign up for her (semi-regular) newsletter here.

Dealing With Challenging People: More Strategies

 
Photo by AlePio

Photo by AlePio

 
 

 

7. Own Your Self Worth. You are equipped with everything you need to succeed, even if you haven’t been specifically trained for your job. When you feel attacked, check yourself for a response before a reaction.

8. Anger Means Danger. Emotions are contagious, like the flu. Encounters with anger (and that includes all its shades: irritation, frustration, annoyance, and the like) rarely end well for anyone involved. If someone is voicing their feelings, they are often looking for a place to park them. It’s ok to pause the conversation and come back to it later.

9. Go Beyond Worry. You have worries. You also have solutions. Your challenge is to trust that you can solve a problem with creativity and considered response instead of reactivity.

10. Find Patience. We know the right path is to practice patience, especially when it’s hard. Patience is a quality of emotional equilibrium and neutrality. Neutrality is where you enjoy the highest creativity, where you see to most alternatives to reactivity.

11. Maintain Inner Peace. Inner peace is a resource that is always available to us, even under the most intense life pressures. It starts with the breath.

12. Cultivate Perspective. The hurt feelings that come from remembering how we were slighted can run deep. When we feel intensity, it’s important to cultivate perspective.

13. Don’t compromise…yourself. There are times when you feel tremendous forces moving you in a particular direction, and you feel like giving in. Here, it’s time to understand which people need to be pleased and why—because it’s not going to be everyone.

14. Be your own guide. When you commit to a practice, you are developing muscle memory for a certain way of thinking. When challenged, your thinking will have had enough practice to help you perform better. Your practice could be faith, writing, journaling, meditation, yoga, exercise—anything with a deep focus. Practice helps you process much of the “static of life” and enables you to do amazing things. Make your practice, whatever it is, a primary focus of your day.

NEXT


Why let someone else’s bad attitude ruin your day? The Little Book Of Dealing With Challenging People enables you with all the tools and tactics you need to handle all kinds of people—to make your life less stressful and a great deal easier.

Book Shelf: Brain Rules by John Medina

Overview

This book is partly an academic-style introduction to brain research and partly a jauntily written practical “how-to” about getting the most from your brain. John Medina has a warm, upbeat persona, and skillfully incorporates stories from his experiences to illustrate points he makes in the book. From time to time he forgets to connect the dots for readers who are new to the material, and so doesn’t always articulate the full point or parallel he is making. However, he successfully gives a broad overview of brain research and makes a conscious effort to practice the rules he preaches. He repeats information, as research says he should, and uses lively, varied examples to engage the reader. Medina summarizes his key points, and touches briefly on the real-world implications and applications of the findings he covers. 

3 Key Points

  • How researchers understand your brain;
  • How you can help your brain perform better; and
  • How schools and workplaces could improve performance and productivity by taking brain research into account.

Take-Aways

  • Your brain may look like a big, soft walnut, but it’s really a beehive of activity.
  • Your brain believes you are still fighting for survival against a saber-toothed tiger.
  • Knowing 12 rules about brain function can help you learn better and stay smarter.
  • Your brain evolved to need exploration and exercise. You are capable of remaining able to learn forever, but physical activity is crucial.
  • No two brains are alike. Male and female brains are distinctly different.
  • People cannot give full attention to dull information.
  • To recall data short-term, “repeat to remember”; to recall it long-term, “remember to repeat.”
  • To be your smartest, sleep well and regularly.
  • Your brain needs information from all your senses, but vision is king.
  • A child’s brain doesn’t function at its best in a conventional classroom trapped in rote learning. Children learn better in a home that is emotionally stable.

Summary

Your Brain Is Complex and Amazing

Researchers are using brain scans and other techniques to learn more and more about how the human brain works. Although more is left to discover, 12 basic “rules” capture much of what science knows about the amazing computing device in your head.

1. “Exercise” – Your Brain Slows Down When You Sit Still

Physical activity is vital to keep your body and mind working well. Retired television exercise guru Jack La Lanne is a great example. For his 70th birthday, he swam across California's Long Beach Harbor pulling 70 boats with passengers onboard. His history of exercising and eating well contributed to his perennially quick wit and agile humor.

“My goal is to introduce you to 12 things we know about how the brain works.”

Anthropologists note that the first humans covered dozens of miles a day seeking food, so their brains evolved to handle regular physical activity. Because our brains “were forged in the furnace of physical activity,” if you want to use your entire IQ you must exercise. Couch potatoes lose mental facilities and physical capabilities. To regain your mental abilities, get aerobic exercise, even if you have neglected yourself. Just walking half an hour a few times a week will boost your cognitive output and reduce your risk of dementia.Children who find concentrating difficult will benefit from physical activity. Exercise makes oxygen flow more efficiently through the blood and into the cells, cleaning up toxic wastes left behind by food metabolism. When you move you're keeping your brain cells healthy. More than food or water, your brain, which consumes 20% of your body’s energy, requires oxygen to function. Exercise also makes your mental engine run cleanly. Unfortunately, modern civilization requires people to sit for long periods without moving. If schools and offices incorporated physical activity, students and staffers would get smarter, healthier and more productive.

“The need for explanation is so powerfully stitched into babies’ experiences that some scientists describe it as a drive, just as hunger and thirst and sex are drives.”

2. “Survival” – Your Brain Is an Evolutionary Triumph

The human species is weak, but brainpower helped people survive and thrive. Your brain has three parts where many survival and learning tools are hardwired: a “lizard brain” or amygdala, a “mammalian brain” and the cortex for higher reasoning. Humans have a great capacity to adapt. Over thousands of years, thanks to their powerful brains, people adjusted to changes in climate and food supply, and came to dominate the planet. Their advanced brains also allow them to “read” each other and negotiate. Your brain’s memory is an informational “database,” and you use mental “software” to improvise and solve problems. You may perform best with encouragement and be unable to perform as well near someone who threatens you. Your primitive lizard brain is always watching out for your safety.

3. “Wiring” – Brains Are “Wired” Individually

Nerve cells, known as neurons, look a bit like fried eggs that have been stepped on. The yolk holds important genetic coding. The long tentacle-shaped edges transmit and receive electrochemical messages at blinding speed. This is the cellular basis of learning. The brain’s neural connections are in constant flux. Your specific brain structure depends on your culture and other external inputs. A musician' brain has different cellular “wiring” than a scuba diver’s. As children grow, so do their brains. Key brain growth occurs up until the early 20s and changes can continue for decades. Many researchers have worked to understand intelligence and to map how the brain functions. Some believe there are multiple types of IQ. One person might be great at math while another excels at physical movement. Different parts of the brain are activated for different memories and skills, so your brain scan looks different than anyone else’s, even your twin’s. Since each brain is individual, educational programs should be customizable.

“Easily the most sophisticated information-transfer system on Earth, your brain is fully capable of taking the little black squiggles on this piece of bleached wood and deriving meaning from them.”

4. “Attention” – If It's Not Intriguing, Your Brain Isn't Interested

When you find something boring, you don't pay close attention and you can’t retain the content – so when you're giving a presentation, capture the audience’s interest as soon as you can. You want your audience to focus. Multitasking is a recipe for inefficiency and danger. In fact, multitaskers are prone to 50% more errors and take 50% longer to finish a task than people who do one thing at a time. Studies say that chatting on your cell phone while you're behind the wheel of an automobile is as dangerous as driving under the influence of alcohol.People remember emotional situations longer than calm ones for neurochemical reasons. During emotional events, your brain releases a neurotransmitter called dopamine, which is associated with attention and rewards; it helps you cement the memories. At stressful moments, the brain doesn't pick up details. It focuses on the big picture. If you're trying to teach someone, present “the key ideas and, in a hierarchical fashion, form the details around these larger notions.” Provide information in 10-minute chunks and use entertaining hooks between those chunks.

“To accomplish this miracle, your brain sends jolts of electricity cracking through hundreds of miles of wires composed of brain cells so small that thousands...fit into the period at the end of this sentence.”

Researchers who study stroke victims have found that the left side of the brain can only pay attention to visual stimuli on the right, but the right side takes in the entire visual field. So a stroke patient will recover better if the stroke occurs in the left hemisphere of the brain.

5. “Short-term Memory” – The Case for Connection

When you can recall a piece of information immediately, it is stored in your short-term or “working” memory. To make a memory last longer, repeat it and link it to something familiar. For instance, students forget 90% of a classroom lesson in less than a month, but going over the material at regular intervals and associating one piece of data with another will improve their retention rates. Information in a list of unrelated items is harder to recall than material with meaningful connections to something familiar. Thus, people learn better when they can refer to familiar examples. To be more memorable, engage your listeners’ elaborately and substantively.

“You accomplish all this in less time than it takes to blink. Indeed, you have just done it. Yet most of us have no idea how our brain works.”

6. “Long-term Memory” – The Case for Repetition

Sound and images enhance short-term memory, but you won’t retain information in your long-term memory without a stabilizing process called “consolidation,” and subsequent recall and repetition, or “reconsolidation.” Stored memories are more malleable than you might expect. Today’s fresh memories can fade after a few years, forcing your brain to struggle to recall the specifics of events that once were clear.Studies show that “the brain might cheerily insert false information to make a coherent story.” This has disturbing implications for the value of witnesses in a court of law, among other things. If you want to retain something, be deliberate. For example, ignoring your homework and then studying all night before a test is counterproductive. You will do better by spacing out multiple study sessions.

“Some schools and workplaces emphasize a stable, rote-learned database. They ignore the improvisatory instincts drilled into us for millions of years. Creativity suffers.”

To retain specific information, you need to:

  • Think about the information within the first hour or so after you learn it.
  • Immediately speak to other people about it in great detail.
  • Have a good night’s sleep and “rehearse” the information again afterward.

“We started our evolutionary journey on an unfamiliar horizontal plane with the words ‘Eat me. I’m prey’ taped to the back of our evolutionary butts.”

7. “Sleep” – Snooze or Lose

The human body increasingly malfunctions when deprived of sleep. If you are sleepless for a few days, in addition to severe fatigue, you will experience stomach upsets, crankiness, poor memory recall, disorientation, and eventually paranoia and hallucinations. For about 80% of the time you spend asleep, your brain doesn’t really rest. Brain scans show enormous electrical activity among the neurons, even more than when you are awake. The body has a delicate control process, called the circadian cycle, which keeps you alternating between wakefulness and sleep periods.An individual’s preferred sleep timeframe varies genetically:

“Knowing where to find fruit in the jungle is cognitive child’s play compared with predicting and manipulating other people within a group setting.”

  • Early birds (called “larks” and “early chronotypes” by scientists) make up about 10% of the population.
  • Another 20% of people are late nighters (called “owls” and “late chronotypes”).
  • Everyone else falls midrange on the continuum.

Your brain slows in the afternoon, but a nap can work wonders. Napping for 45 minutes will turbo-charge your brain for six hours. Conversely, students who skip even an hour of sleep each night face a dramatic drop in academic performance. Sleep deprivation impairs “attention, executive function, immediate memory, working memory, mood, quantitative skills, logical reasoning ability, general math knowledge.” Wouldn’t it be great to match job schedules with people’s inherent sleep patterns? Plus, a later school day would address teenagers’ normal tendency to sleep late.

“The body seems to be clamoring to get back to its hyperactive Serengeti roots. Any nod toward this history, be it ever so small, is met with a cognitive war whoop.”

8. “Stress” – Chronic Tension Makes It Harder to Learn

A little bit of stress heightens your ability to learn, but ongoing, chronic stress damages brain function. Chronic stress can cause a phenomenon called “learned helplessness,” in which people simply give up hope and no longer engage their brains or try to solve problems.During times of stress, people experience a “fight or flight response.” The resulting blood pressure rise and racing pulse are detrimental over the long term, raising the risk of strokes and heart attacks. Chronic stress worsens your ability to work with numbers and language. When you are seriously stressed, you don’t learn as well and have difficulty concentrating, remembering and solving problems. Chronic stress can lead to acute depression.

“When couch potatoes are enrolled in an aerobic exercise program, all kinds of mental abilities begin to come back online.”

One kind of stress has serious implications for children: Kids who live in homes where parents fight constantly “have more difficulty regulating their emotions, soothing themselves, focusing their attention on others,” and are more often absent from school. Their ability to learn, study and remember is so diminished that their test scores drop. A program called “Bringing Baby Home,” by researcher John Gottman, Ph.D., teaches fresh marital communication skills to expectant couples. As a result, their newborns have healthier brain chemistry than infants who live with fighting parents.

9. “Sensory Integration” – For Best Results, Use All Your Senses

Your brain gets crucial sensory input from your eyes, ears, nose and skin. For enhanced learning, bring all your senses into play. For example, you will retain more of what you read when pictures accompany the text. The more inputs your brain has to work with, the better you will learn and recall information.

“Our schools are designed so that most real learning has to occur at home. This would be funny if it weren’t so harmful.”

You also remember things better if you first encounter them in the presence of distinctive sensory clues, like smells or sounds. That’s why Starbucks doesn’t want its employees to wear perfume, because it could conflict with the aroma of coffee in the stores.

10. “Vision” – The Eyes Have It

Expert wine testers can be fooled, and made to ignore their sense of taste and smell, if you change the color of wine they are testing. This illustrates how the brain prioritizes the sense of sight. The human vision-processing system is highly complex, and when the brain encounters blind spots it actually interpolates the visual field. Reading is a complex mental activity, because the brain processes each letter as an individual visual symbol.

“Blame it on the fact that brain scientists rarely have a conversation with teachers and business professionals.”

11. “Gender” – Your Sex Affects Your Brain

Scientists find subtle anatomical and functional differences between male and female brains. For example, women synthesize the feel-good neurotransmitter, serotonin, more slowly than men. The genders respond somewhat differently to acute stress: Women often assume a caring role, while men isolate themselves. However, no given individual necessarily conforms to group statistics.

12. “Exploration” – A Sense of Wonder Promotes Learning

As infants become toddlers, they act like little scientists, constantly examining their environment, and testing cause and effect. Their brains are busy gaining data and concepts to help them navigate their circumstances. The adult brain remains flexible and plastic. People are able to learn throughout their life spans.

About the Author

John J. Medina directs the Brain Center for Applied Learning Research at Seattle Pacific University and teaches in the Department of Bioengineering at the University of Washington School of Medicine.

Book Shelf: Start With Why by Simon Sinek

Overview

Entrepreneur Simon Sinek “hit rock bottom” in late 2005. He had started his own consulting business in 2002, but three years later, he ran out of passion. Dead-ended, Sinek thought about what made him happy. He wondered why some leaders and companies succeeded and others do not. He realized that inspirational leaders identify a purpose and follow it. The actions they take and what they make is secondary to achieving their mission. Sinek calls this leadership process the “Golden Circle”: It starts with a vision (the “Why”), then moves to implementation (the “How”), and then conquers the product or service (the “What”). Unfortunately, many leaders have this pattern backward. They first focus on what they do and how; then they try to differentiate their product based on price, quality or features. 

3 Key Points

  • Why great leaders want to inspire their customers, rather than manipulating them into buying;
  • What inspirational leaders do to build employees’ and customers’ trust; and
  • How to hire others who share your vision.

Take-Aways

  • Inspirational leaders start by identifying their purpose, cause or vision.
  • They follow the concentric rings of the “Golden Circle,” starting with establishing their mission with “Why” in the center, then moving outward to “How” and then “What.”
  • “Why” stems from your core purpose, the reason “you get out of bed in the morning.”
  • Your How explains the ways your product or service is unique and desirable.
  • Your What defines the obvious aspects of your product or position with your firm.
  • Less successful leaders and companies work from the outside in: What-How-Why. Successful organizations and leaders work from the inside out: Why-How-What.
  • This is because “people don’t buy What you do, they buy Why you do it.”
  • Visionary leaders rely on their gut or intuition and can identify a void in the market before their potential customers spot it.
  • Set out to do business with your ideal customers: those who share your beliefs and will recruit others to your cause.
  • New hires who share your passion are “good fits” and will be your best employees and your company’s future leaders.

Summary

Inspirational Leadership

Regardless of size or industry, great leaders know the reasons that they do whatever they do. They follow their passion and have a vision they can articulate. In the early 1900s, several Americans wanted to be the first person to fly an airplane. Samuel Pierpont Langley was an educated, well-connected Harvard math professor with wealthy friends and a $50,000 government grant. Wilbur and Orville Wright had no education, no high-end connections and limited finances. On December 17, 1903, the Wright brothers made their dream come true. They started with their reason Why – their purpose – and inspired those around them. “There are leaders and those who lead.” Those who lead are more common, but real leaders motivate and inspire you.

“Inspiring leaders and companies...think, act and communicate exactly alike. And it’s the complete opposite of everyone else.”

“Manipulation Versus Inspiration”

Most sellers manipulate rather than inspire. Businesses influence customers by leveraging price, promotions, fear, peer pressure, aspirations and novelty. Such manipulation harvests short-term transactions, but it doesn’t earn long-term customer loyalty. Businesses say their customers choose them because they offer the best products or services at the right price. In reality, companies often don’t know why their customers act as they do. Instead, managers make assumptions that they use as the foundation for decisions. Firms may conduct research, collect information and seek advice, but, even after analyzing all that data, sellers still make mistakes.

“Imagine if every organization started with Why. Decisions would be simpler. Loyalties would be greater. Trust would be a common currency.”

For example, merchandisers routinely drop their prices to entice potential customers. Once customers get accustomed to paying reduced prices, they don’t want to pay the full price, which cuts profits. Some firms offer promotions instead of cutting prices, such as “two for the price of one” or “buy X, get Y free.” Many ads and public-service announcements use fear-based messages, such as the popular 1980s commercial featuring an egg being cracked into a hot skillet: “This is your brain” (the egg); “This is your brain on drugs.”(the egg sizzling). “Any questions?” Fear is the most powerful manipulator. Peer-pressure marketing preys on fear and emotion – as when a seller tries to convince you its product is best because celebrities or experts use it.

“There are only two ways to influence human behavior: you can manipulate it, or you can inspire it.”

Aspirational messages and innovation are more subtle forms of manipulation. While fear focuses on the negative, aspirations focus on the positive or on something you might desire. Aspirational statements include such messages as, “In six weeks, you can be rich” or “Drop 10 pounds fast.” Companies tout innovations, but in a fast-paced market, innovations don’t stay unique for long. Manipulation instills “repeat business” – that is, “when people do business with you multiple times” – but not loyalty. Customers who feel loyal “are willing to turn down a better product or a better price to continue doing business with you.” Firms must earn such loyalty, but instead many use manipulation to gain repeat customers and must keep manipulating to maintain their business.

“Companies with a clear sense of Why...ignore their competition, whereas those with a fuzzy sense of Why are obsessed with what others are doing.”

“The Golden Circle”

Great leaders follow a pattern called the Golden Circle. Like a target, the Golden Circle starts with a small bull’s-eye with “Why” in the center, surrounded by a larger circle marked “How” and then surrounded by the biggest circle labeled “What.” Most individuals and companies can define what they do. They can usually articulate how they do it and the elements that differentiate them from their competitors. However, only a select few can identify their Why.

“The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe.”

When it comes to marketing, most companies pursue the standard What-How-Why approach. They should reverse the order, explaining first their Why and their How, and then their What. For example, if Apple were a typical company, its ads might read: “We make great computers. They’re beautifully designed, simple to use and user-friendly. Want to buy one?” But, a more realistic ad for Apple might read, “[In] everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user-friendly. And we happen to make great computers. Want to buy one?”

“Successful succession is more than selecting someone with an appropriate skill set – it’s...finding someone...in lockstep with the original cause around which the company was founded.”

The second message doesn’t rely on any of the usual manipulations. Apple has loyal customers who believe in the company’s philosophy. Other technology firms might make beautiful, simple products, but Apple resonates with customers because they appreciate its vision.

“When an organization defines itself by what it does, that’s all it will ever be able to do.”

Leaders who define their companies according to what they make or how they make it paint themselves into a corner. Without realizing it, they become just like everyone else and compete on price, quality, service, and the like. Each new competitor in the marketplace makes it harder for those organizations to differentiate their offerings, and the manipulation must begin anew.

“Loyalty to a company trumps pay and benefits...We don’t want to come to work to build a wall; we want to come to work to build a cathedral.”

Gut Decisions

Consumers want to do business with those they trust, so they seek companies that seem to share their values and beliefs. These sellers make shoppers feel part of something bigger than themselves. People make instinctive decisions based on emotion. Specifically, the basic, emotionally driven limbic brain makes gut decisions before the higher-level, more rational, deductive neocortex comes into play. When people make complex decisions, they tend to dismiss objective facts and figures and rely more on instinct.

“If there were no trust...no one would take risks. No risks would mean no exploration, no experimentation and no advancement of the society.”

Neuroscientist Richard Restak, who writes about the power of the limbic system in The Naked Brain, says that when people are forced to make decisions based on data alone, they take more time and usually overanalyze the situation. He believes gut decisions “tend to be faster, high-quality decisions.” Choices that aren’t rooted in emotion can lead people to doubt whether they made the right decisions, but those with reliable gut feelings seldom second-guess their choices.

“If the levels of the Golden Circle are in balance, all those who share the organization’s view of the world will be drawn to it and its products like a moth to a light bulb.”

Great leaders rely on their instincts or intuition. They can identify a void in the market before their customers detect it. In the 1970s, San Antonio businessman Rollin King decided to replicate the success of a short-distance, low-cost airline named Pacific Southwest. King had an unlikely business partner, Herb Kelleher, his divorce lawyer and friend. Pacific Southwest served California, and King and Kelleher’s new Southwest Airlines initially served only Texas by providing flights linking Dallas, Houston and San Antonio. But King and Kelleher wanted to appeal to the common person by creating an airline that was cheap, easy to use and fun. They saw their main competition as ground transportation, not other airlines. Southwest became a business legend by remaining profitable every year while other airlines struggled. United and Delta tried to follow Southwest’s model by creating their own low-cost air carriers. Both failed within four years because they didn’t following their own sense of mission or purpose.

“We do better in cultures in which we are good fits.”

Building Trust

Building trust with customers has two components: First build trust with your employees and then back your words with actions. Continental Airlines suffered trust issues in the 1980s and 1990s until the arrival of CEO Gordon Bethune. Continental ranked last in on-time arrivals and customer satisfaction and suffered from high employee turnover. Bethune did away with the locked doors on the executive suites at corporate headquarters and made himself accessible to employees. He often worked alongside them, even handling bags when necessary, and he instilled a team-oriented culture. Bethune set out to fix Continental’s abysmal on-time performance record, which was costing it $5 million a month in extra expenses. He offered every single employee $65 each month that the airline ranked in the top five for on-time performance. He sent these checks separately from regular paychecks to underscore his message.

“You don’t hire for skills; you hire for attitude. You can always teach skills.” (Herb Kelleher)

People perform at their best when they’re part of a culture that fits their values and beliefs. Great leaders find good matches and hire people who believe in the company’s cause or purpose. In 1914, Englishman Ernest Shackleton set out to cross Antarctica’s frozen terrain and reach the South Pole. Winter came early, and he and his crew became trapped in ice for 10 months. Shackleton and some of his men traveled 800 miles in small lifeboats to bring help to the rest of the crew. Nobody on his crew died or tried to overthrow his leadership. Why? Shackleton had hired the right people. His newspaper ad read, “Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honor and recognition in case of success.” Shackleton found people perfectly suited to the job at hand; he found what every company wants and needs: “good fits.”

“Great leaders...inspire people to act...Those who truly lead...create a following of people who act not because they were swayed, but because they were inspired.”

Tipping Points and Bell Curves

In his 2002 book, The Tipping Point, Malcolm Gladwell discusses “connectors” and “influencers.” He identifies a “tipping point” that occurs when ideas or behaviors spread rapidly, like a virus. Advertising and marketing executives try to build momentum for their products by reaching out to “influencers.” Gladwell had several predecessors – notably Everett M. Rogers and Geoffrey Moore. Rogers described how society embraces new ideas in his groundbreaking 1962 book, Diffusion of Innovations. Moore followed up 30 years later with Crossing the Chasm, explaining how and why people adopt new technology. The “Law of Diffusion of Innovations” follows a bell curve, in which 2.5% of people are “innovators” on one end of the curve. Then, 13.5% are “early adopters,” and the “majority” falls in the middle with 34% adopting new technology early and 34% adopting it late. Far on the other leg, 16% are “laggards.”According to Moore, innovators and early adopters push us. They are the first to try new approaches, ideas and technologies. They trust their intuition and take risks. As consumers, they’re willing to pay more or be inconvenienced to be first. Most people fall in the majority; they try something new after they know it works. Laggards are the last ones to adopt something new. They, for example, still refuse to get cellphones because their landlines work just fine. Recruit innovators and early adopters who believe in your product and mission. They will recruit others to your cause.

Finding Your True Believers

Your true believers are out there; you just have to find them. You need action-oriented people to make your vision a reality. You need people focused on how to be your implementers. Even inspiring, charismatic leaders need followers to create vehicles for moving their ideas forward. Where would Steve Jobs have been without Steve Wozniak, or Bill Gates without Paul Allen, or Walt Disney without Roy Disney? In each pair, the visionary leader defines the Why and the second person implements the How. Inspirational leaders (“Why types”) need steady “How types” to keep them grounded.In 1957, Walt Disney said he’d be in jail “with checks bouncing,” if not for his brother, Roy. Walt admitted that he never knew how much money he had in the bank, but Roy always knew. Walt was the thinker; Roy was the doer. While Walt drew cartoons and dreamed of making movies, his brother had the idea of licensing the cartoons and selling them as merchandise. Roy founded the Buena Vista Distribution Company, which became part of Disney’s film empire. When people who focus on the Why join those who carry out the How, they can change the world.Even with success, individuals and companies must stay connected to their original vision. Individuals who succeed or companies that become too large risk losing that spark. They must hold on to it, so their endeavors continue to have purpose and earn profits.

Reflecting Back

A true sense of why you do what you do comes from looking inside yourself and reflecting on your life. Ponder where you’ve been and how your purpose can lead you where you want to go. Author Simon Sinek experienced an internal shift away from his Why. Three years after starting his consulting business, he was depressed and certain he was going out of business. Someone explained to him how the brain works and taught him that buying behavior is rooted in biology. Sinek thus discovered his Why and set out to “inspire people to do the things that inspire them.”

About the Author

Simon Sinek is an optimist and adjunct member of the RAND Corporation. His book Start With Why expands on his popular TED Talk, “How great leaders inspire action.”