As we entered the 21st century, the landscape of corporate America began to shift dramatically. The relentless pursuit of efficiency and shareholder value that characterized the late 20th century gave way to a new paradigm that placed purpose at the center of business strategy. This transformation, called the “Purpose Revolution,” was driven by a complex interplay of social, economic, and generational factors. Human Resources (HR) played a pivotal role behind the scenes. In this article, we'll explore how this shift is redefining success in the corporate world and the challenges it presents for leadership, measurement, and accountability.