Most data teams cover WHAT and HOW with standard reports and KPIs. They will optimize processes and analyze business domains impacting the company's bottom line from a data perspective.
But how many data teams truly understand the WHY behind the reports they generate? How many actively consult with the business as a true partner to understand the underlying business concerns behind the numbers? Without the WHY, delivering true value in the WHAT and HOW is ten times harder.
Going Deeper: Making Projects Work
When defining needs is ignored, it can stifle progress faster than the stickiest government red tape. For example, when we cannot translate our business requirements into data or more technical requirements, we lose the ability to make informed decisions. Or, when we lack the courage to confront the poor content of a colleague, we lose the collective ability to influence as a team and move the group, initiative, or business forward. Guess what? That was in our control, too.
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