MENTAL MODELS: CONCEPTUAL METAPHOR

WE MAKE SENSE OF A NEW IDEA OR CONCEPTUAL DOMAIN BY LIKENING IT TO ANOTHER.

How might this apply to your business?

How are you using visual imagery or evocative language to explain difficult concepts? Help people understand your message by drawing a literal or implied analogy. Use this association to help people understand a concept and to influence how it’s perceived.

See also: Priming, Framing, Visual Imagery

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In the whirl of our day-to-day interactions, it’s all too easy to forget the nuances that distinguish great teams, great cultures, and great products/services.

Mental Model Flash Cards bring together insights from psychology into an easy reference and brainstorming tool. Each card describes one insight into human behavior and suggests ways to apply this to your teams as well as the design of your products and services.

MENTAL MODELS: OWNERSHIP BIAS

WE MORE HIGHLY VALUE GOODS OR SERVICES ONCE WE FEEL LIKE WE OWN THEM.

How might this apply to your business?

In what ways can people “take ownership” on your site or with your experience? In competitive environments, people are more likely to take actions to protect things already in their possession. In some contexts, you can encourage people to provide personal data by associating default values with a person’s online identity. If switching systems is your goal, beware that people may value their current choice more than they should.

See also: Loss Aversion, Autonomy, Status Quo Bias, Framing

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In the whirl of our day-to-day interactions, it’s all too easy to forget the nuances that distinguish great teams, great cultures, and great products/services.

Mental Model Flash Cards bring together insights from psychology into an easy reference and brainstorming tool. Each card describes one insight into human behavior and suggests ways to apply this to your teams as well as the design of your products and services.