MENTAL MODELS: CONCEPTUAL METAPHOR

WE MAKE SENSE OF A NEW IDEA OR CONCEPTUAL DOMAIN BY LIKENING IT TO ANOTHER.

How might this apply to your business?

How are you using visual imagery or evocative language to explain difficult concepts? Help people understand your message by drawing a literal or implied analogy. Use this association to help people understand a concept and to influence how it’s perceived.

See also: Priming, Framing, Visual Imagery

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In the whirl of our day-to-day interactions, it’s all too easy to forget the nuances that distinguish great teams, great cultures, and great products/services.

Mental Model Flash Cards bring together insights from psychology into an easy reference and brainstorming tool. Each card describes one insight into human behavior and suggests ways to apply this to your teams as well as the design of your products and services.