OUR CURRENT EMOTIONS INFLUENCE OUR JUDGMENT AND DECISIONS.

How might this apply to your business?
Even at our most rational times, emotions still govern our behaviors. So how are you stimulating specific emotions? A really great first impression can make up for errors later on. And when we are in a more relaxed state, solutions and workarounds are more likely to be found. Use aesthetics and language to elicit feelings such as humor, fear or pleasure.

See also: Priming, Humor Effect, Visual Imagery

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In the whirl of our day-to-day interactions, it’s all too easy to forget the nuances that distinguish great teams, great cultures, and great products/services.

Mental Model Flash Cards bring together insights from psychology into an easy reference and brainstorming tool. Each card describes one insight into human behavior and suggests ways to apply this to your teams as well as the design of your products and services.