The AI revolution is upon us, with businesses pouring billions of dollars into generative and predictive AI solutions. From crafting unique marketing campaigns to optimizing supply chains, these technologies promise to transform industries. Yet, there is a perplexing paradox: the savings and efficiencies promised by predictive AI far outstrip those of generative AI, yet both receive nearly equal investment and attention. What explains this phenomenon? Is it because they sound the same? Is it because nearly everything has been sprinkled with “AI”?” And what does it reveal about the priorities and strategies of modern organizations?