The AI Investment Paradox Generative AI is dominating headlines, while predictive AI quietly powers businesses behind the scenes. Despite delivering far greater returns in efficiency and cost savings, predictive AI receives nearly the same level of investment as its flashier counterpart. Why? The answer lies in perception: generative AI dazzles with its creative outputs, while predictive AI quietly drives results. Yet for businesses seeking measurable ROI, predictive AI remains the unsung hero.