In business (and in life), we often misuse the word failure—in fact, we overuse it. Mischaracterizing failure can profoundly impact individual motivation, team dynamics, and organizational culture. As we'll explore, what we often label as failure is actually a crucial part of the learning and evolution process.
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Language matters because language is a window to the soul. If we take little care of the terms we aspire to, our results will be mixed and we won’t understand why. The more specific our language, the more specific our outcomes.
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