PERCEPTION OF TIME IS RELATIVE.

How might this apply to your business?
If people must wait for you to run a routine or complete a cycle before getting feedback, create the perception that things are moving faster than they are. Reveal part of the process as it is completing rather than show everything all at once. Or, offer a distraction: people who are mentally engaged in a task or present in the moment of an experience don’t notice how long it takes.

See also: Humor Effect, Appropriate Challenges, Sequencing, Shaping, Affect Heuristic

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In the whirl of our day-to-day interactions, it’s all too easy to forget the nuances that distinguish great teams, great cultures, and great products/services.

Mental Model Flash Cards bring together insights from psychology into an easy reference and brainstorming tool. Each card describes one insight into human behavior and suggests ways to apply this to your teams as well as the design of your products and services.