RECURRING EVENTS CREATE A SUSTAINED INTEREST, ANTICIPATION AND SENSE OF BELONGING.

How might this apply to your business?
Excluding “scheduled maintenance outings,” what do your clients/users have to look forward to or reminisce about? Are there regular, recurring events enjoyed by al? Many kinds’ games use a narrative structure to create events—why not try the same in our business applications and public websites? Consider ways that all users or groups within a system could enjoy shared, recurring experiences.

See also: Story, Limited Duration, Limited Access, Peak-End Rule