MENTAL MODELS: SHAPING

TO REACH SOMETHING NEW, START WITH THE SIMPLEST FORM OF BEHAVIOR, REINFORCE INCREASINGLY ACCURATE APPROXIMATIONS OF THE BEHAVIORS. 

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How might this apply to your business?
Video games use shaping to help players succeed at increasing challenges. Rather than immerse someone in your application, why not start with a small set of features and reveal more with use? Or, you could offer rewards for mastery of a subject or increasing proficiency to reach that behavior, reward completion of a step until mastered, then add in the next step as a prerequisite for receiving the reward.

See also: Sequencing, Variable Rewards

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In the whirl of our day-to-day interactions, it’s all too easy to forget the nuances that distinguish great teams, great cultures, and great products/services.

Mental Model Flash Cards bring together insights from psychology into an easy reference and brainstorming tool. Each card describes one insight into human behavior and suggests ways to apply this to your teams as well as the design of your products and services.

MENTAL MODELS: DURATION EFFECTS

PERCEPTION OF TIME IS RELATIVE.

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How might this apply to your business?
If people must wait for you to run a routine or complete a cycle before getting feedback, create the perception that things are moving faster than they are. Reveal part of the process as it is completing rather than show everything all at once. Or, offer a distraction: people who are mentally engaged in a task or present in the moment of an experience don’t notice how long it takes.

See also: Humor Effect, Appropriate Challenges, Sequencing, Shaping, Affect Heuristic

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In the whirl of our day-to-day interactions, it’s all too easy to forget the nuances that distinguish great teams, great cultures, and great products/services.

Mental Model Flash Cards bring together insights from psychology into an easy reference and brainstorming tool. Each card describes one insight into human behavior and suggests ways to apply this to your teams as well as the design of your products and services.