WE CARE MORE DEEPLY ABOUT PERSONAL BEHAVIORS WHEN THEY AFFECT HOW PEERS OR THE PUBLIC PERCEIVE US.

How might this apply to your business?
Are actions tied back to a profile or an identifying piece of information? In online social contexts, sharing actions (or a subset of actions) with others helps encourage good conduct. People build reputation through things like sharing information, connecting people, and keeping a record of their personal activities. While identity is often site-specific, consider ways to use the external identities people have built.

See also: Status, Social Proof, Authority, Self-Expression, Loss-Aversion, Authority, Positive Mimicry, Autonomy

###

In the whirl of our day-to-day interactions, it’s all too easy to forget the nuances that distinguish great teams, great cultures, and great products/services.

Mental Model Flash Cards bring together insights from psychology into an easy reference and brainstorming tool. Each card describes one insight into human behavior and suggests ways to apply this to your teams as well as the design of your products and services