WE FEEL THE NEED TO RECIPROCATE WHEN WE RECEIVE A GIFT.

How might this apply to your business?
What can you give away? It could be a free account or an upgrade. Maybe a free report—for example, personal informatics are interesting. Perhaps a gift card. Make it something unexpected. And if other similar services are giving away the same thing, it’s not a gift—it’s expected.

See also: Delighters, Variable Rewards, Shaping, Sequencing, Triggers

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In the whirl of our day-to-day interactions, it’s all too easy to forget the nuances that distinguish great teams, great cultures, and great products/services.

Mental Model Flash Cards bring together insights from psychology into an easy reference and brainstorming tool. Each card describes one insight into human behavior and suggests ways to apply this to your teams as well as the design of your products and services.