OUR BRAINS SEEK WAYS TO ORGANIZE AND SIMPLIFY COMPLEX INFORMATION, EVEN WHEN THERE IS NO PATTERN.

How might this apply to your business?
What information can you display in a way that arouses curiosity and encourages pattern-seeking behavior? Patterns can be found within a single page (a list of services, for example) or spread across a site (a curious icon set or color coding that make sense once the pattern is discovered). Also consider playful ways to enable users to organize or label information—such as making a game of arranging things.

Related: Juxtaposition, Set Completion, Curiosity, Proximity, Uniform Connectedness, Proximity, Visual Imagery.

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In the whirl of our day-to-day interactions, it’s all too easy to forget the nuances that distinguish great teams, great cultures, and great products/services.

Mental Model Flash Cards bring together insights from psychology into an easy reference and brainstorming tool. Each card describes one insight into human behavior and suggests ways to apply this to your teams as well as the design of your products and services.