As the new millennium dawned, the data-driven paradigm that emerged in the 1990s had become firmly entrenched in corporate America. Organizations across industries were collecting, analyzing, and acting on data at an unprecedented scale. However, as with any transformative shift, the rise of data-driven management brought with it a host of unintended consequences and ethical challenges. This article explores the darker side of the data revolution, examining the limits of metrics-based management, the human cost of extreme efficiency, and the emerging ethical dilemmas of the data age.