WHEN SCANNING NEW VISUAL INFORMATION, WE ARE UNCONSCIOUSLY DRAWN TO THINGS THAT STAND OUT AGAINST THEIR SURROUNDINGS.

How might this apply to great teams and cultures?

We enhance or diminish others in relation to our perception of normal. It shows up in how we interact with, partner with, or seek others out.

How might this apply to great products or services?

Colors, size, shapes and other design elements are used to create visual contrast. Subtle movements on an otherwise static page catch people’s attention. Contrast can also be felt over time (an irregular e-mail notification vs. a daily notification) or through unusual and unexpected content or experiences.

Consider

Think about what qualities you want people to focus on for talent, for culture, for cultivating creativity, etc.--and, how you are willing to support those qualities to succeed.

See Also

Chunking, Juxtaposition, Proximity, Uniform Connectedness