GIVEN A CHOICE BETWEEN ACTION AND INACTION, A LIMITED TIME TO RESPOND INCREASES THE LIKELIHOOD THAT PEOPLE WILL PARTICIPATE.

How might this apply to your business?
While commonly used to promote purchasing behaviors, limited durations can also be used to shape day-to-day behaviors. Set limited times when certain actions can be taken. Make rewards available at specific times or have options that disappear if no action is taken within a specific period of time.

See also: Loss Periodic Events, Loss Aversion, Reputation, Status, Achievements, Feedback Loops, Scarcity, Self-Expression

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In the whirl of our day-to-day interactions, it’s all too easy to forget the nuances that distinguish great teams, great cultures, and great products/services.

Mental Model Flash Cards bring together insights from psychology into an easy reference and brainstorming tool. Each card describes one insight into human behavior and suggests ways to apply this to your teams as well as the design of your products and services.

WE SEEK OUT SITUATIONS WHERE WE CAN EXERT INFLUENCE OR CONTROL OVER SOMETHING.

How might this apply to your business?
Research shows that a perception of greater autonomy increase the feeling of certainty and reduces stress. Especially within larger groups, we want the freedom to make our own choices. What options can you offer to create a feeling of control? How can you introduce choices—even trivial ones—into your system? What can people point to and claim they own or influenced?

See also: Self-Expression, Need for Certainty, Authority, Limited Choice, Ownership Bias

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In the whirl of our day-to-day interactions, it’s all too easy to forget the nuances that distinguish great teams, great cultures, and great products/services.