In his provocative 2003 Harvard Business Review article “IT Doesn't Matter,” Nicholas Carr argued that information technology (IT) had become a commodity, stripped of strategic advantage [1]. As a data translator working at the intersection of business, data, and IT teams, I find Carr's assertion not just misguided but potentially dangerous for organizations navigating today’s data-driven landscape. While Carr’s cautionary notes about overinvestment have merit, his core argument fundamentally misunderstands the evolving role of IT in modern enterprises.