WE ARE MORE LIKELY TO TAKE ACTION WHEN COMPLEX ACTIVITIES ARE BROKEN DOWN INTO SIMILAR TASKS.

How might this apply to your business?
It’s difficult to complete a complex task such as “create a bank account,” “complete a job application,” or “write to a member of Congress.” Instead, break down these complex tasks into small, easily completed actions. These can be steps in a sequence or simple a list of items that need to be completed to advance through the system.

See also: Shaping, Variable Rewards, Competition, Status, Reputation

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In the whirl of our day-to-day interactions, it’s all too easy to forget the nuances that distinguish great teams, great cultures, and great products/services.

Mental Model Flash Cards bring together insights from psychology into an easy reference and brainstorming tool. Each card describes one insight into human behavior and suggests ways to apply this to your teams as well as the design of your products and services.