WE NEED SMALL NUDGES PLACED ON OUR REGULAR PATHS TO REMIND AND MOTIVATE US TO TAKE ACTION.

How might this apply to great teams and cultures?

Effective, encouraging nudges need to catch people where they are. There are many triggers for change in organizations:

Poor performance generally triggers a need for improved revenue or decreased costs
An acquisition or a merger triggers a need to create synergies and blend organizations
A change in leadership triggers a need for education and communication
New agreements, laws or regulations trigger a need to update compliance systems and processes.

How might this apply to your business?

Catching customers where they are might require a tweet, relevant advertising through social media, a link or other distraction; offline triggers may be used as well. Also think about triggers someone can set (SMS alerts, IM reminders) or take with them (a printed sheet) as a reminder to do something.

Consider

What triggers have you experienced today? this week? this month?

See Also

Surprise, Feedback Loops, Sequencing, Shaping, Variable Rewards, Delighters

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In the whirl of our day-to-day interactions, it’s all too easy to forget the nuances that distinguish great teams, great cultures, and great products/services.

Mental Model Flash Cards bring together insights from psychology into an easy reference and brainstorming tool. Each card describes one insight into human behavior and suggests ways to apply this to your teams as well as the design of your products and services.