You can’t blink now without seeing articles on the pace of change, exponential growth, or the need to innovate. Over 60% of all executives now believe disruption will hit their industries hard in the next year. Artificial Intelligence will only accelerate this momentum. The majority of organizations have recognized that company culture, as it impacts decision making and strategic integration, is a major driver of successful transformation. People know change is coming, but do not have the skills and support to drive the transformation. It doesn't matter the industry - management consulting, financial services, education. Everyone's at risk.Then, there are these old chestnuts...
The only constant is change.
People don't resist change; they resist being changed.
Change before you have to.
The problem is that organizations of all sizes can be challenged on how to cope with change. All wrestle with their reality and go through denial about the need to change.Enter the field of change management.Change management has its origins in the 1960's when business was much more predictable. As a formal discipline, it has been around since the 1990’s. However, references to change and change management can be found in the psychological literature more than 40 years earlier. Psychologists described “change” as the unfreezing, moving, and refreezing of thoughts or behaviors. These developments described how people internalized change and their experience with it, though the researchers did not apply these concepts to an organizational setting.In the 1990s the topic of change and change management was applied to organizations, and managers and leaders took notice of the new groundswell of articles and books such as John Kotter’s “Leading Change”, and Spencer Johnson’s “Who Moved My Cheese”.Most change models are still based on old-school thinking, tools, and techniques. No wonder 70% of all change efforts fail. In the past, leaders had months and years to implement change. Now, change needs to be understood and addressed at the moment while it is occurring. The response to change needs to be implemented in days and weeks.Three Barriers to Learning to Learn Well That Impact Our Ability to Respond to ChangeHere are three barriers to learning, common behaviors that lead to beliefs we all succumb, that I believe account for the failure of our ability to contend with change:
Barrier: We are biologically wired to be afraid of uncertainty.
Belief: Change is bad.
When confronted with the choice to continue with the status quo or accept change, few us will opt for change. We like to stick with what we believe works.
Behavioral psychology explains why we think change is bad:
So you notice things changing in the world (the robots are coming, the politics are more polarized than ever) and you're one step to it all being all over.So we learn a trick or two that works and we use those tricks over and over.
Inertia makes it hard to turn. What gives us this momentum, gives us power: that's the power of scale. Scale is a force. When we have committed our lives to going in a straight line, and a revolution comes along requiring us to take a turn, we don't understand the new strategy and paradigms it's creating, or the tactics it requires, we get left behind.CONSIDER: What is shifting in our culture is the death of the industrial age. That is at the heart of all the shifts going on. Having a solid understanding of strategy (understanding the systems in play), tactics (the skills and capabilities required to manipulate strategy), and emotional labor (caring enough to really fail at something) are how we make a difference in the world. There's so much confusion now in the business world, a world that 50 years ago had virtually no confusion, about these three concepts, but we rarely separate them into these three different groups of problems and work them together.
Barrier: We accept artificial replacements for actual experiences
Belief: Change Is Fixed and Linear
In order to make sense of complex concepts, we use models to simplify our understanding. We seek templates, models, and prototypes versus gaining direct involvement with the problems we are trying to solve. In doing so, we give up proximity to the particulars in favor of distance and simplification.
When describing complexity, most change management frameworks assume that the process of change is linear.
Here are several examples.
They all have a beginning, middle, and end because that is how we understand things.
Losing proximity to the nuances of the problem we are trying to solve and the need for simplicity in how we think run counter to the ongoing learning that needs to occur when reckoning with change. We can no longer give up proximity to the particulars of these issues in favor of distance and simplification.CONSIDER: We need to remind ourselves to engage with the actual substance of a problem, not just a model. This requires us to revisit goals and strategies based on the learning that occurs from the process of intervening in the change itself. Moving fast requires creating feedback loops so you can adjust as needed based on what you see and experience - not by following a step by step approach with little flexibility. Like Design Thinking, it may be useful to jump back to a previous step and do it over based on what's been learned.
Barrier: The values of formal education, advancing technology, and limitless expansion of global corporations stand between us and the learner’s mind
.
Belief: Change Has Clear End States
The values within the structures we embrace emphasize efficiency, mechanization, standardization, and automation—enabling powerful forces that drive production, convenience, and reliability. They seek the ‘right answer’ to a prescribed question. The inertia behind these values drives towards homogenization.
Values of standardization tend to generate problems with relatively clear end states. If something isn’t efficient, troubleshooting persists until the wrinkle is smooth and systems run according to plan.We have a bias to concluding what we start.
We need closure
. This bias runs counter to truly gaining the intimacy needed with complex problems.
While the systems designed to support us have enhanced our lives, they are breaking down. Systems of scale allow more of us to do more than any one of us could do alone. And, they also block. With convenience, we have less need to master feeling, judgment, and sensing. We don’t even see it happening. Slowly we lose the capacity to troubleshoot the machines that support us. Process replaces feel; rules replace judgment; policy replaces our need to think critically. When ambiguous questions arise, we have less practice with the struggle of finding solutions. In the name of stability and convenience, we lose the opportunity to engage the problem with any meaningful intimacy.CONSIDER: When we address change, we typically focus on assessing the current state, defining the desired end state, and then bridging the gaps between the two via a gap analysis. This approach offers a logical end state. The ideal future is defined at the start of the change process and everything done from that point on hammers it home. But how often do people, or organizations, or economies freeze for the time you are working on your solution? In short, there is no closure. The environment you operate in is not fixed, but an emerging ecology that needs to be tended and responded to. Neither the pace of change nor disruptive technology will wait for you to implement your change. Customers don’t wait around either. Change processes that myopically focus on a pre-defined future risk having that future disrupted before it arrives.
CONCLUSION
